TRA Preferred Partners

The Preferred Partner program offers quality products and services at discounted rates as a special member benefit. Preferred Partners must be statewide members, have a statewide sales focus, and member additional requirements. If you are interested in this program, complete the Preferred Partner online application. For any questions, please email Ben Knorr.


Music Performing Rights

BMI represents the public performance rights in millions of musical works created and owned by hundreds of thousands of songwriters, composers, and music publishers. BMI negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. Specific information on music licensing for restaurants available here.

TRA Member benefits: Savings of up to 20% on annual music licensing fees, including a 5% individual member discount, a 5% member online discount and an additional 10% Timely Payment discount.

Contact Information


Financial Services

Cerboni is an Accounting and Financial firm specialized in working in the restaurant industry; offering an array of consulting solutions that empower restaurant groups to take control of their financial and operational systems. Through streamlined services, we provide full back-office services with industry-specific knowledge with a team of Accountant Managers, CPAs, Payroll Specialists, Tax Professionals, Back-Office Support Specialists and Business Consultants who will all work together as part of the client’s team.

All services provided by Cerboni, have the capabilities to be completed virtually, allowing us to work with clients throughout the US and Central America.
Some of the services we provide for our clients:

  • Business Incorporation
  • Business/Tax Structuring & Consulting
  • Accounting/Bookkeeping
  • CFO Services
  • Payroll
  • Inventory Management
  • AP/ Bill Pay Management
  • IRS Audits and Representation
  • Corporate and Personal Return Compliance
  • Tax Service Federal/State
  • Royalty Audit/Reporting
TRA Member Benefits
  • 5% off the monthly price for 5 or less units
  • 10% off the monthly price for 6 or more units
  • 2 months free bill pay management for any clients that sign a contract to use Cerboni services for a year ($740 value)


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Restaurant Uniforms

Chefwear makes outfitting your restaurants easy with chef coats, shirts, pants, aprons, and headwear in multiple price tier options to fit any budget. Culinary apparel designed for the entry level position with value engineered features to our top-of-the-line moisture wicking, stretch executive chef coats and pants.

Not sure what you are looking for? Our customer service team will be happy to help you select garments made from fabrics that will perform and look amazing in your restaurants or on your Texas ProStart students.

TRA Member benefits:
  • Exclusive TRA member Chefwear website with discounted pricing. 20% off retail prices (excludes sale items, and closeouts).
  • No Logo Development Fees – only logo application fees for all logos developed through May 31, 2023.

Texas ProStart school benefits:
  • Exclusive Texas ProStart Chefwear website with 40% off retail pricing (excludes sale items, and closeouts).
  • Logo development and logo locker easy access for established logos easy on replenishment orders.

Contact Information

TRA restaurant member portal: 
TRA member contact: [email protected]

Texas ProStart school portal:  
Texas ProStart school contact: [email protected]

CW Print

Restaurant Printing Services

 CW Print Services, Inc. is a well-established Texas born and raised company. They have been helping TRA and its members for years. To kick off 2022, they’ve joined TRA to offer its members a discount on MENUS. With the addition of antimicrobial coating (a special permanent coating), their menus can protect your customers and staff. This newer antimicrobial product is great return on your investment. Click our link TRA Member Menu - Discount to place your first discounted order online! They provide all TRA members a 15% discount after membership verification.

Order your print products

Dining Alliance

Group Purchasing Organization

Dining Alliance is the leading data and technology company for independent restaurants. We empower independent restaurants across the country with data and analytics to improve their purchasing, reduce their costs, and increase their profitability. We collect and organize purchasing data to help restaurants uncover areas for savings, improve the strength of their partnerships and run their businesses more profitably. 
As part of our Partnership with the Texas Restaurant Association, you qualify for exclusive savings on both food and non-food purchases, cashback rebates on those purchases, and national discounted pricing on everyday items your restaurant purchases. As a Dining Alliance member, you get access to:

  • $20 billion in buying power
  • Industry leading technology
  • 350+ manufacturer programs
  • Exclusive savings on beyond prime programs
  • Discounts on items you already purchase

There’s no cost to join and sign-up is easy! Visit to learn more about our membership program or speak with our industry experts today!
For more information contact: 
Chris Boyd
[email protected]
Sign up

Healthy Hospitality

Direct Access Healthcare Options

TRA Member benefits: Exclusive savings on standard group medical plans and specialty benefits

  • UnitedHealthcare - up to 5% savings on fully insured medical, dental, and vision benefits. Up to 5% savings on ASO medical baseline fees and services
  •   Ask your broker for a quote or contact [email protected]
  • Teladoc Health - HealthiestYou offers member-only price of $9/month per employee for unlimited virtual visits. Learn More | Enroll Your Team
  •   For customized materials, contact [email protected]
  • Individual & Family Health Insurance - Available for part-time & full-time employees. Learn More | Call: 1-833-947-0211
  • Optum Perks - Free pharmacy discount program. Download your discount card.
  • Mental Health Resources - Access to free mental health resources, support groups, a manager guidebook, and more. Contact [email protected] for more information.
Contact Information

Alliah Sheta | Director, Association Partnerships


Payment Systems Payment Processor & POS System

Heartland Payment Systems, exclusively endorsed provider for TRA members, provides the best possible pricing and service on card processing, payroll solutions and marketing solutions designed to help grow your business. Heartland offers wholesale pricing and easy-to-read statements so you know exactly what you're paying for. Their dedicated local sales team and 24/7 customer service are waiting to assist your business with solutions and savings you deserve.

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Insurance & Risk Management

We’re honored to be the preferred business insurance agency for Texas Restaurant Association (TRA) members.

When asked why they chose Higginbotham, TRA President and CEO Dr. Emily Williams Knight said, “The depth and breadth of Higginbotham’s current restaurant business insurance offering, broad reach across the entire state of Texas, and world class customer service elevated them in our search process for a preferred partner.”

Through our strategic alliances with selected A-rated carriers, we provide quality coverage and services well suited for TRA members. If you’re a TRA member or considering becoming one, let’s talk about your insurance.

Contact Information

Get Started


Energy efficient solutions to increase bottom line

SPERE Corp is a Texas-based, family-owned business, that has been offering our customers innovative energy saving technology for over 50 years. Our Proprietary Energy Management Control system helps improve your bottom line through energy efficiencies. Our certified team is ready to serve you by installing, retrofitting, repairing and maintaining energy management systems, kitchen equipment, HVAC, LED lighting and signage.

TRA members can receive the following benefits:

  • 25% discount on hourly rate for service calls ($75 vs $100 per hour)
  • Site evaluations at no charge
  • Included in the Energy Consumption Savings Program & Preventative Maintenance Program
  • Access to discounts on solar & micro generators
  • Potential carbon credit

Get Started

Texas Mutual

Workers' Compensation Insurance

Texas Mutual Insurance Company is the state's leading writer of safety groups for workers' compensation. Working together makes the TRA/Texas Mutual Safety Group an unbeatable combination of strength and value. TRA members retain their own experience modifier, earn a premium discount based on the group's total premium, and may also qualify for a performance-based Texas Mutual individual dividend and group dividend.

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TRA Member Value Partners

Member Value Partners are companies who have made a large commitment to support the work of the Texas Restaurant Association, the Foundation, the Texas Restaurant Show, and regional events. Additionally, they have all agreed to offer unique benefits to members of the TRA, whether that's financial or another form of support. Reach out to these companies - they are committed to helping you. To become a Member Value Partner, please email Ben Knorr.

Adesso Capital

ERC Expertise

The Texas Restaurant Association has engaged Adesso Capital to offer ERC filing services to our members. Adesso Capital provides concierge financial services to small and mid-sized businesses. When the pandemic drove business into a downturn, Adesso assembled a team of tax experts to help businesses maximize the federal COVID relief available to them. Adesso has helped hundreds of businesses secure tens of millions in ERC funds.

Contact Information

Get Started

Axial Shift

Data Reporting

Axial Shift makes it easy for your team to evaluate their own performance and make time and attendance requests. Axial Shift makes it transparent for management to know how and where to focus on their team and easy to address their needs. Reduce turnover by allowing your team to spend less time hunting down information, empowering your people's development and reducing the risk of confusion and paycheck errors.

From now until the end of 2021, Axial Shift is offering the use of Axial Shift for FREE in your restaurant, which is an $895 value per restaurant.

Press release on Axial Shift rebrand

Learn More & Get Started


Urgent Care Services

When you are sick or injured, the last thing you need is a long wait at the doctor’s office or emergency room. You deserve quality medical care that’s also convenient. That is why CareNow is dedicated to reducing your wait, while improving your health. Next time you or a loved one is under the weather, visit a CareNow urgent care clinic to feel better fast.

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TRA Healthy Savings PDF

TRA Benefits Overview


I.D. Verification Software

As proud partners of the Texas Restaurant Association, Intellicheck helps restaurants across Texas ensure that all of their customers are age verified before making an alcohol sale.

Our unique technology will, with 99.9% accuracy, tell your staff whether the ID presented is real, of age, and should be served more alcohol. Our app is easy to use and works with the smart phones, tablets, and scanners you already have. Validating an ID takes less than a second, so you won’t keep your customers waiting or delay your staff. It also works with IDs from the U.S., Canada, Mexico, and more.

To introduce you to Intellicheck, we’d like to offer you a demo and exclusive discounts only available to members of the Texas Restaurant Association.

Book a Demo

Contact Us


Order & Pay

me&u is the smarter way to order & pay at your table. We use great technology to get your customers spending more, elevate your guests’ experience, and unlock data to drive growth. We obsess over delivering innovation and magical customer experiences in bars, brewpubs, and restaurants.

me&u has partnered with the Texas Restaurant Association to give members a special offer when they sign up to use me&u’s platform.

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Book a Demo


Staffing-as-a-Service App

Qwick is the professional platform at the heart of hospitality that matches experienced industry freelancers with shifts at restaurants, hotels, caterers, stadiums, and more. As the leading staffing platform solely dedicated to serving the hospitality industry, Qwick gives businesses the flexibility to fill shifts in real time with qualified staff, while empowering freelancers to work when and where they want. Qwick is rapidly growing across the U.S. and is currently serving as hospitality’s through-line across the country. Learn more at

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All-in-One Restaurant POS System

Streamline operations, maximize margins, and deliver hospitality with an all-in-one restaurant solution from Square. From front of house to back of house and everywhere in between, you can stay organized and keep customers coming back.

Run your restaurant with Square to:

  • Turn tables faster with an intuitive, customizable POS.
  • Keep your kitchen and BoH organized with KDS and integrated online ordering.
  • Bring in new customers and regulars with marketing, gift cards, and loyalty programs.
  • Keep your staff happy with payroll, team management, and more.
  • Get simple pricing. No hidden fees, or confusing contracts.

As a TRA member, you can receive free menu setup services to get started fast. You’re also eligible to receive a suite of benefits (over $2,000 value):

  • Simplified onboarding: Dedicated onboarding support from our team of experts.
  • A welcome gift: Zero transaction fees on your first $25,000 in sales.
  • Additional solutions: One year of Square KDS, one year of the Square Online Professional Plan, and three months of Square Payroll — all for free.

Download One-Pager

Get Started


Grow Your Way

Reach your goals on your terms with products that connect you to new customers and tools to keep your regulars happy.
UberEats offers a local team that you can work with closely. Learn more on how UberEats has transformed the way you can grow your business. 

Sign up with UberEats


Employee Recruiting

Workstream is an end-to-end Hiring Software built for the hourly workforce - reducing the time spent on hiring and onboarding by more than half. Workstream helps you source, screen and onboard your applicants in an all-in-one platform. This is done via SMS communication, automated workflows, scheduling tools, online document signing, and more. Let Workstream automate your hiring, so you can focus on growing your business! As a TRA member, you get preferred pricing to keep your restaurants staffed.

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TRA Law Center

The TRA Law Center is the latest program designed to help protect and educate TRA restaurant members about key areas of the law. So often, restaurateurs are on their own as they try to navigate the complexities of employment law, immigration law, legal contracts, and more. With this program, TRA Members are eligible to call upon the TRA Law Center and receive a free, 15 minutes consultation with a lawyer to address their concerns.

TRA has partnered with a firm to launch the Law Center, with more on the way as the program evolves: Monty & Ramirez. Find out more information below.

Learn More

TRA Mobile App

The TRA mobile app is your hub for our industry. In the app, you will be able to communicate with other members, read relevant news on our news feed, and register for any upcoming events in your area. Click the button below to gain access to our members-only app.

Download App

Texas Restaurant Pandemic Directory

The Texas Restaurant Pandemic Directory page provides Texas restaurants access to discounted products and services for restaurant businesses during this crisis. For a limited time, the TRA is offering access to any company wanting to advertise its specials for restaurants and industry employees. Companies listed on our directory will be included in the nightly email to our entire database (15,000+ contacts) as well as our mobile app resource page, and tagged on social media.

View Directory

National Restaurant Association Pharmacy Discount Card

Easy, Flexible & Free

Our members asked for it and now it’s here…the digital version of the Pharmacy Discount Card! Get your pharmacy discount card here for immediate savings of up to 75% on every FDA approved prescription medication.

Employees- full-time, part-time and seasonal-may now choose to:

  • print the card or
  • download the card via text or email
  • save $$ - simply take the card to the pharmacy and enjoy discounted FDA approved prescriptions

Alcohol Sales Reports

Know your competitor’s monthly alcohol sales. Years of historical data continually updated (from 2000). Customized research: feasibility studies, emerging markets, competitive analysis, etc. TRA members can get their information by contacting Lauren Bishop with the Products and Services department.