Houston, TX — December 30, 2020 — The Greater Houston Chapter (GHRA) of the Texas Restaurant Association (TRA), has announced a new Board of Directors and President, Cameron James. James, who is also the Director of Operations for LaTrelle’s Management, a Houston-based company that owns and operates a diverse portfolio of restaurants, maintains that his top priority as the GHRA Board President will be to focus the organization’s efforts, initiatives and support on the recovery of Houston’s restaurant industry.
“While we are grateful that Congress has legislated another round of PPP [Paycheck Protection Program]; we plan to work with local and state officials to pursue additional programs and opportunities that will help area restaurants not only recover, but come back stronger than before. Our goal is to support everyone involved in the restaurant industry, from owners and managers, to front line employees, vendors, and guests,” said James.
According to the Executive Director of GHRA, Melissa Stewart, the pandemic has led to the closure of over 14 percent of Houston’s restaurants, and fallout is expected to continue throughout the first quarter of 2021. “I am grateful for the strong leadership we have in our 2021 Board and its new president, Cameron James. His vision and goals are on-target with navigating a post-pandemic environment and the anticipated long road to recovery,” said Stewart.
Last year, GHRA worked closely with local, state and national agencies and elected officials to advocate for the restaurant industry as the country suffered the effects of unprecedented times. In addition, GHRA conducted a series of both educational and town hall events designed to make the needs and challenges of the industry understood.
“We [GHRA] worked tirelessly in 2020, and we must build on that momentum to create lasting change for the betterment of the city. I believe one of the ways we grow stronger is by becoming a more diverse association that utilizes all resources available. Some ways we plan to do this include seeking new members, allies and partnerships and pursuing support from all different types of restaurateurs and business leaders. After all, the only way we can speak for everyone is to have everyone involved,” said James.
Stewart agrees with James’ focus on garnering greater opportunities to spur Houston restaurant growth through a broader and more diverse perspective. “Our 2021 board is our most robust and diverse board in recent history. We have an impressive array of members from all sectors of the industry, as well as many distinguished leaders from the Houston restaurant community. I am confident that as we work together to support local restaurants, Houston will hang onto its well-earned title of “Culinary Capital of the South,” said Stewart.
About the Greater Houston Chapter of the Texas Restaurant Association
Proud to represent over 3,900 members of the restaurant industry, GHRA serves as a valuable foundation for restaurants to successfully establish and maintain their businesses. Our mission is to ensure the health of the GHRA and promote the growth of our industry through education, public awareness and governmental affairs. For more information regarding membership with the GHRA or its parent organization, the Texas Restaurant Association (TRA), visit www.ghra.com or www.txrestaurant.org.